How to configure the Abandoned Cart Rescue bot for Messenger

Abandoned Cart Rescue for Messenger is an automated Messenger bot that sends checkout reminder messages to your Facebook Messenger subscribers should they abandon their shopping cart on your website. This is a great way to remarket to people abandoning their carts and bring them back to your site to complete their purchase.

This Messenger bot consists of a Messenger opt-in checkbox that is inserted beneath the Add to Cart buttons on your website product detail pages and checkout reminder messages that are sent to your Messenger subscribers. Maisie automatically creates and saves a copy of each subscriber’s shopping cart so it can be used for remarketing purposes.

messenger checkbox

Follow the steps below to set-up and customize Messenger Abandoned Cart Rescue for your store.

1. On your Maisie Dashboard click Messenger Bots on the left side navigation to expand the menu then click Abandoned Cart Rescue.

The Abandoned Cart Rescue settings screen will be displayed. At the top you can see the performance stats for this bot in terms of the number of messages sent, the number of orders submitted and the revenue generated.

Beneath this you can see your settings where you can switch on/off the Messenger opt-in checkbox and Messenger messages.

abandoned cart rescue home

2. To install and customize the Messenger checkbox plugin on your product detail pages click the cog icon on the right.

abandoned cart rescue setup checkbox

3. On the next screen you can see the default settings for the Messenger checkbox plugin that is to be installed beneath your Add to Cart buttons.

messenger abandoned cart checkbox settings

4. Choose whether you would like to offer an opt-in incentive to your website visitors by clicking the appropriate radio button. Select default if you’d prefer not to offer an incentive, % Discount if you’d like to offer a percentage-based discount off a customer’s first/next order and $ Discount if you’d like to offer a fixed amount off a customer’s first/next order.

5. Edit the text you would like to display beneath your Add to Cart button and above the Messenger opt-in checkbox. If you’re offering a discount then make sure you say so! If you’re not, offer a compelling reason for someone to opt-in.

6. If you’re offering an opt-in discount create a new discount code in your e-commerce system just for this Messenger bot so we can track its performance accurately. Copy and paste this new code into the Discount code box.

7. Choose the font size and font you’d like to use for the text beneath your Add to Cart buttons.

8. Click Save once you’re happy with your changes. You’ll be directed back to the main settings screen.

9. To customize the first checkout reminder message sent to abandoning customers click the cog icon on the right.

abandoned cart rescue setup message 1

10. On the next screen you can see the detailed settings for the first reminder message. You can customize the timing of when the message is sent, the message text and the button text as you like. If you offered a discount incentive on your site remember to insert the same discount code into the Discount code box here so your subscriber won’t lose their code.

Note that Facebook’s rules allow your Messenger bot to send one message within 24 hours of a person opting-in to receive messages via your Messenger checkbox. After the 24-hour time limit has expired you may send only one additional message unless the person messages you back in which case the counter resets.

When editing the message text please don’t delete the code {discount_code} unless you’re not offering a discount incentive. When sending messages to Messenger Maisie will automatically replace {discount_code} with the discount code you provided. Maisie also automatically inserts an image from an item in the customer’s shopping cart into the message.

abandoned cart rescue setup message 1 settings

11. Click Save once you’re happy with your changes. You’ll be directed back to the main settings screen.

12. To customize the second checkout reminder message click the cog icon on the right. Customize the message following the same steps as the first message. As stated above, Facebook’s rules mean that this second message cannot be sent ealier than 24 hours after a person opts-in via the Messenger checkbox on your website.

As this is a follow-up message you might wish to include a different incentive to purchase. This message is only sent to people who do not complete checkout after receiving the first reminder message.

abandoned cart rescue setup message 2

13. Now return to the main settings screen for this bot and ensure that all the on/off slider switches are set to the on position – the button will be positioned on the right and there is a green bar next to the left of the button when it’s switched to the on position.

Congratulations! You have just customized your first Messenger bot.

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