Both Maisie and Drift offer you a conversational approach to engaging with your customers whilst they are on your website by harnessing the power of automated chatbots backed up by live chat.
So how do you choose whether Maisie or Drift is most suitable for your online store?
In a nutshell, what’s the main difference between Maisie & Drift?
Online retail is a tough, competitive business. You don’t have time to mess around. So we’ll get straight to the point.
Whilst there are some similarities and lots of differences between Maisie and Drift, you can boil it down to one thing:
Maisie is made for e-commerce.
Our goal has always been to help e-commerce businesses be more successful. So we built Maisie to solve problems that are specific to e-commerce businesses just like yours.
Drift is built for those who work in B2B sales or marketing and are looking for chatbots that help generate leads, book sales meetings and the like.
So, if you’re not in e-commerce, read no further – Maisie just ain’t for you!
Top 5 reasons why Maisie is better for e-commerce businesses
Sales, marketing & support chatbots all in one platform
Drift is great at B2B lead generation but as an e-commerce business owner you need a single tool that engages and assists customers across their journey. Maisie enables you to launch chatbots for different stages of the customer journey all from one platform. You can easily create bots for product discovery, pre-sales support, purchase incentives, out of stock, cart abandonment, browsing abandonment, shipping cut-off, shipping statuses and post-sales queries.
Abandoned cart prevention & recovery baked in
Browsing, cart and checkout abandonment are always a worry for e-commerce retailers but Drift just can’t help you at all with that. However, abandonment prevention and recovery is part of Maisie’s DNA. First, Maisie takes action to assist customers & convert them into buyers before they abandon your site. Secondly, for those who do leave your site, Maisie captures leads by giving shoppers compelling reasons to opt-in and then automatically remarkets to them via email and Facebook Messenger.
Automated order & shipping status updates
Both Maisie and Drift allow you to create bots to automatically answer common questions with hand-over to a human where necessary. However, Maisie goes several steps further by providing automated order and shipping status updates both on your website and in Facebook Messenger. Not only does this keep your customers happy with real-time replies 24/7 it also saves you a lot of work responding to these requests manually.
Pre-built e-commerce templates, rules & triggers
Building conversation flows isn’t always easy. That’s why we’ve created a dozen e-commerce specific conversation flow templates that your chatbots can use to engage with customers.
Maisie also enables you to create different conversation flows for your chatbots that run on different pages (home page, collections/categories pages, product pages, cart page and any custom pages) and for different customer types (new or returning customers). You can trigger your chatbots based on time on page or exit intent combined with conditions like whether items have been added to cart and total cart value.
Deep integration into your e-commerce software
You can install Drift on any type of website. But that’s also its greatest weakness. You’re pretty much restricted to live chat and basic chatbots for your online store.
However, with Maisie, we’ve built DEEP integrations into the Shopify and BigCommerce platforms, with other platforms on their way. By connecting directly into your product, inventory, pricing, customer, order & shipping data Maisie can do amazing things that are just not possible with Drift.