Email list building has always been an important marketing activity in e-commerce. However, with 1.3 billion active users Messenger is becoming an essential channel for many retailers. But how do you go about building a subscriber list in Messenger? We show you eight ways to quickly grow your Facebook Messenger subscriber list so you can re-engage with your customers via messaging.
With over 4 billion people around the world using messaging apps regularly and major technology companies like Facebook and Apple opening up their messaging platforms to businesses now is the right time for retailers to start using messaging to build better relationships with customers.
Subscription Messaging enables you to send Messenger broadcasts to your subscribers. Facebook introduced a new policy effective from January 2019 that Facebook Page admins would be required to apply directly to Facebook for approval to send subscription messages.