With over 4 billion people around the world using messaging apps regularly and major technology companies like Facebook and Apple opening up their messaging platforms to businesses now is the right time for retailers to start using messaging to build better relationships with customers.
Subscription Messaging enables you to send Messenger broadcasts to your subscribers. Facebook introduced a new policy effective from January 2019 that Facebook Page admins would be required to apply directly to Facebook for approval to send subscription messages.
If you are still running your Instagram posts through a personal account, we recommend that you upgrade to a business account as soon as possible. The good news is that it’s free and very easy to make the switch.