With over 4 billion people around the world using messaging apps regularly and major technology companies like Facebook and Apple opening up their messaging platforms to businesses now is the right time for retailers to start using messaging to build better relationships with customers.
Facebook announced a new policy in February 2018 that businesses could no longer rely on the permissions granted to the apps they use for sending messages. Instead businesses would be required to apply directly to Facebook for approval to send subscription messages.
If you are still running your Instagram posts through a personal account, we recommend that you upgrade to a business account as soon as possible. The good news is that it’s free and very easy to make the switch.
With over 95 million Instagram posts being published on a typical day it’s easy for your posts to get lost in the noise. We show you how to use hashtags properly to give your Instagram posts the best chance of being seen by your prospective customers.